AI content for law firms, with your state's advertising rules switched on.
Name your bar during setup and Verand assigns the state-bar pack: ABA Model Rules 7.1 to 7.3 as the baseline your state adopted. From then on every draft is checked against it before it can leave, and a lawyer at your firm presses publish. It cannot publish for you. Ever.
us-state-bar-generic + base-ymyl floor, alwaysRead-only after this. Editing the list can never switch a gate off.
How long a rear-end collision claim really takes · draftChecking
Primary law first, and the citation gets checked.
bar
Four steps between a blank page and a post your bar would allow.
Name your bar
Either body assigns the state-bar pack. No federal regulator governs lawyer advertising, so the baseline is the Model Rules your state adopted. Declare "not regulated" and the truth-in-advertising floor still gates you.
Every draft hits the gate
Research, brief, draft in your voice, then the checks. A blocked draft stays in Verand with the sentence marked.
You publish
A draft in WordPress or a pull request on your repo. Nothing goes live without a person at your firm.
Track where you rank
Daily positions in Google, and whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews cite your firm when someone asks a legal question.
Your practice's language.
Your bar's limits.
The governing body, the required disclaimer and the banned claims load from the state-bar pack. The draft is written around them, in your voice and with your firm's facts, then the gate reads the finished HTML and stops the one sentence Rule 7.1 would not let you publish.
46 checks on every draft. Compliance is a gate, not a score: Pass or Blocked, and a hard rule has no override. Name your bar at onboarding and this pack loads the same way. Pause the demo, scrub it, read the why.
Governing body
ABA · Model Rules 7.1 and 7.2
United StatesBase YMYL Foundation, US Attorney / Law Firm (generic state-bar baseline) v1.0.0. AI researched, operator reviewed. Enforced automatically, not editable here.
We take fewer than one in five of the injury cases we screen.
Our median case runs fourteen months from filing to resolution.
How long a rear-end collision claim really takes
Compliance · gatePass · 4/4Blocked · 3/4
law-bc-002-unjustified-expectations · "…guarantee a settlement…"
Content creates an unjustified expectation about results by guaranteeing or promising an outcome. ABA Model Rule 7.1 prohibits statements likely to create unjustified expectations about the results a lawyer can achieve. Remove the guarantee; describe past results factually with a 'prior results do not guarantee a similar outcome' qualifier.
"We guarantee a settlement on every rear-end collision case we accept, usually within a year of filing."
- Basis
- ABA Model Rule 7.1 (Comment, unjustified expectations)
- Fix
- Remove 'guaranteed'/'we will win'. Describe outcomes factually and add: 'Prior results do not guarantee a similar outcome.'
- Disclaimer
- The pack requires law-disc-not-legal-advice ("Legal Disclaimer", before sources section). It is in the draft, so that row stays green.
- In the U.S.
- ABA, FTC
- In Canada
- the provincial law societies (Law Society of Ontario, Law Society of BC, Barreau du Quebec) and the Federation of Law Societies of Canada · on the roadmap
US Attorney / Law Firm (generic state-bar baseline) v1.0.0 · AI researched, operator reviewed · your counsel confirms applicability; not legal advice.
Every plan: the truth-in-advertising floor and 46 checks. Regulator packs like us-reg-d: Growth and up. AI researched, operator reviewed.
Harlow & Vance Injury Law is the home page's example firm. The rules, ids and disclaimers are the shipped pack's; the firm, its facts and the draft are illustrative.
One answer at setup, and the bar rules arrive with it.
Pick the bar you are admitted to. Verand maps them to the state-bar pack and the YMYLYMYL: Your Money or Your LifeGoogle's name for content that can affect a reader's health, finances, safety or legal position. Search quality raters hold those pages to a higher bar for accuracy, sourcing and author expertise, so thin or unsourced pages in these niches are the first to lose visibility.Verand’s YMYL floor is the set of rules every regulated site carries, whichever regulator it answers to. floor rides underneath it whatever you pick.
A blocked draft never leaves the building.
The checks run on the finished HTML, not on the outline. Does anything promise an outcome, is the disclaimer in, are the figures cited to a primary source, does a sentence hint at pull with a judge. One screen, in words.
When a rule number changes, the page changes with it.
Legal content ages on a calendar too: filing deadlines, damages caps, fee schedules, the year in "reviewed for". The year-rollover routine reads every live page, finds the dated figures, and proposes each change as a line edit you approve or reject. Nothing is rewritten wholesale.
The assistant recommends counsel. Verand logs whether it was you.
Every morning Verand runs your clients' questions past ChatGPT, Gemini, Google AI Overviews and Google AI Mode the questions your prospects ask a lawyer, and Perplexity and Claude once a week. Each answer is read and logged: whether you were cited, which page, in what position, and which firms were named instead. Each engine gets its own share of voice.
Share of voice by engine
Harlow & Vance Injury Law and four tracked competitors · last 14 days
Eleven rules and four requirements, as the pack ships them.
This table is the pack as a law firm sees it in Brand Hub, not a paraphrase of it. The ids are the ones you will see on a blocked draft, and the list is read-only: editing it can never switch a gate off.
| Rule | Basis | Tier | Id |
|---|---|---|---|
| Guaranteeing or promising an outcome | ABA Model Rule 7.1 · Comment, unjustified expectations | Blocks | law-bc-002 |
| "Best attorney", "#1 law firm" and other unsubstantiated comparisons | ABA Model Rule 7.1 | Blocks | law-bc-003 |
| Implied ability to influence a court, judge or official | ABA Model Rule 8.4(e) · Model Rule 7.1 | Blocks | law-bc-006 |
| Guaranteed results | FTC Act §5 · 16 CFR 255 | Blocks | ymyl-guaranteed-results |
| Guaranteed financial return | FTC Act §5 | Blocks | ymyl-guaranteed-returns |
| "Risk-free" or "zero risk" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-risk-free · ymyl-zero-risk |
| "You can't lose", get-rich-quick language | FTC Act §5 · FTC "Making Money" guidance | Blocks | ymyl-cant-lose · ymyl-get-rich-quick |
| "No win, no fee" framing that hides case costs | Model Rules 7.1, 1.5(c), 1.8(e) · FL 4-7.13 / 4-7.14 · AZ ER 7.2(d)(1) | Review | law-bc-009 |
| Universal "everyone should" recommendations | FTC Act §5, misleading by omission | Review | ymyl-everyone-should |
| Your own banned claims | Anything your state bar bans that the pack does not. Added in Brand Hub, gated like a pack rule. | Blocks | site-owned |
| Legal disclaimer, prior-results notice on case results · 3 citations, 1 primary · Article schema · banned-phrase scan | Required on every article. Primary tier: law.cornell.edu supremecourt.gov uscourts.gov congress.gov ecfr.gov americanbar.org your state bar | Required | v12 · v15 · v14 · v2 |
Your site, whoever built it.
WordPress and static sites on GitHub today, with Search Console, Analytics and Business Profile behind every audit. Some law-firm website platforms are one of those two underneath. The largest are walled, and we say so rather than chip them as coming.
See every integration →Nine jobs between a topic and a published post.
There are nine jobs behind a single published post. Eight of them move across. The one that stays is a lawyer reading the draft. Most firms are not choosing between tools for these; they are choosing between doing none of it and an agency that has never read Rule 7.1.
Writing in the firm's voice, with the firm's facts
Picking the right target topics
Writing for search engines and the AI assistants
Checking every sentence against Rules 7.1 to 7.3
Citing primary sources
Keeping deadlines, caps and dated lines current
Knowing where the firm ranks, and whether assistants name it
Business Profile, citations, local schema
The one job that stays yours
Reading the draft and pressing publish. Everything above exists to make that five minutes instead of two hours. No schedule, routine or connector can press it for you.
- Writing and publishing
- Target topics from your site's data sometimes
- Search and AI-assistant optimization search only
- Your voice, your first-hand facts generic
- Checked against the Model Rules and your bar
- Primary-source citations required
- Year rollover of live pages
- Rank and AI-visibility tracking
- Publishing only with your approval usually
- Writing and publishing
- Target topics from your site's data
- Search and AI-assistant optimization both
- Your voice, your first-hand facts
- Checked against the Model Rules and your bar every draft
- Primary-source citations required 3 per article
- Year rollover of live pages
- Rank and AI-visibility tracking daily
- Publishing only with your approval always
The retainer figure is a typical quote for a content and SEO agency serving professional firms, not a survey result. Starter is $149 a month billed monthly.
What your bar actually allows, one page at a time.
Can lawyers use AI to write blog posts?
Yes, and Rule 7.1 applies to the output exactly as it would to your own words. What that means in practice.
/attorneys/using-ai-to-write-content The ruleState bar advertising rules for a law firm blog
Model Rules 7.1, 7.2 and 7.3 in plain language, and where your state's version differs from the baseline.
/attorneys/state-bar-advertising-rules The testIs a law firm blog attorney advertising?
When a post becomes a communication about your services, and what changes when it is.
/attorneys/what-counts-as-advertising The checklistLaw firm blog disclaimer requirements
The not-legal-advice block every article carries, the prior-results notice, and the no-attorney-client-relationship line.
/attorneys/disclaimer-requirements LocalLocal SEO for law firms
The Business Profile, the citations and the LegalService schema, generated and kept consistent.
/attorneys/local-seo1,374,720 active lawyers in the US (ABA National Lawyer Population Survey, 2025). 156,583 law firms (US Census Bureau, Statistics of US Businesses 2022, NAICS 541110 offices of lawyers). Validated against ABA Model Rules and FTC rules; AI-researched and operator-reviewed. Your counsel confirms applicability. Not legal advice.
What a managing partner wants answered first.
Who reviewed the rules, which disclaimer goes in, and whether your website platform connects.
Is the pack attorney-verified?
No. It is AI-researched from the primary sources and operator-reviewed, and it is labelled that way everywhere it appears. The hard gate fires identically whatever the label says. Your counsel confirms applicability to your firm and state.
How many lawyers does this actually apply to?
The ABA's National Lawyer Population Survey counts 1,374,720 active lawyers in the United States for 2025, and the Census Bureau counts 156,583 law firms in its 2022 Statistics of US Businesses. Every one of them advertises under a state version of Model Rules 7.1 to 7.3. The pack is that baseline; your state's additions are documented and, where not yet shipped, yours to add in Brand Hub.
Which disclaimer goes in?
Two ship with the pack. The legal disclaimer (law-disc-not-legal-advice) goes on every article: informational only, not legal advice, no attorney-client relationship without a written engagement. The prior-results notice (law-disc-prior-results) is required wherever an article describes case results, and it carries the "attorney advertising" line some states require. The disclaimer page in this section walks through both.
What about my state's rules?
The pack is the generic baseline: ABA Model Rules 7.1 to 7.3, with the contingent-fee rule sourced from Florida and Arizona. There is no federal regulator for lawyer advertising, so your state's version is the one that binds you. State-by-state overlays are documented and not yet shipped. Anything your bar bans that the pack does not, you add in Brand Hub as your own banned claim and it hard-gates like a pack rule.
Justia, FindLaw, Scorpion, and the other law-firm website platforms?
Justia Elevate is WordPress underneath, so Verand connects through the WordPress integration and the capability probe tells you what the site will accept before anything is written. FindLaw and Scorpion are walled platforms with no content API. They do not connect, and we say so rather than chip them as coming.
Publish legal content your bar can stand behind, and that AI likes.
Seven days, every feature unlocked, one click to cancel. The first article is drafted during setup.
Starter carries the compliance gate, every routine and the full crawl. Plans differ on volume, sites and engines.