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ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaudeSearch ConsoleAnalytics 4Open the connector →Financial advisorAttorneyCPASyndicatorInsurance brokerageSite Health is the executive view over the deep crawl: one Overall score blended from three dials, a 30-day trend, and a report card per category that names what to fix and what to leave alone.
willowdaleequity.com
Overall blends three dials: SEO at 45%, AI Search at 20%, E-E-A-T at 35%. Each dial is a pass ratio over the checks that applied to your pages, so the number is a count, not an opinion. Beside it sits the 30-day line and the verdict split: worth fixing, consider, safe to skip.
Technical, Content, AI Search, E-E-A-T, Authority and Compliance. Each carries its own gauge, three sub-metrics counting affected pages, and a link straight through to those pages in Issues. Compliance is the exception: it reads Pass, Review or Blocked, never a score out of 100.
Moz Domain Authority is the potential side; estimated organic traffic and keyword count is the performance side, and a domain can be strong on one and weak on the other. The table pins you first and sorts the rest by DA, with referring domains, 30-day link velocity and a six-month trend. Refreshed monthly.
Click any competitor to see their top keywords, best pages, and the gap, what they rank for that you don't.Last analyzed 8/24/2026
| Site | Authority | Organic | Ref. domains | Velocity 30d | 6-mo trend | Spam | |
|---|---|---|---|---|---|---|---|
| Willowdale EquityYou | 28 | 4.1K 3.4K keywords | 614 945 links | +17 / −12 | 25% | ||
 | 42 | 33K | 1,033 2,844 links | +8 / −21 | 12% | ||
 | 37 | 28K | 1,516 5,909 links | +28 / −34 | 10% | ||
 | 33 | 4.1K | 600 3,808 links | +6 / −16 | 19% | ||
 | 33 | 1.5K | 382 1,168 links | +4 / −11 | 10% | ||
 | 26 | 3.5K | 281 3,828 links | +2 / −9 | 17% | ||
 | 25 | 1.4K | 149 396 links | +5 / −7 | 13% | ||
 | 17 | 2.4K | 115 168 links | +2 / −3 | 20% |
Issues lists only failures, so a check that passed clean is invisible there. This card counts all 75 the crawl ran, and View all checks names every one by dimension: clean, flagged, or not applicable with the reason it did not apply. Beside it, the last three audits and the change from the run before.
75 checks · 43 clean · 30 flagged · 2 n/a
How it works
The tab is a view, not a routine. Everything on it is the last crawl, arranged for someone who has five minutes.
The deep crawl reads every page in your sitemap, on the 1st and the 15th, on every plan.
Deterministic checks run on all of them; the AI-judged read is cached by content hash, so unchanged pages are skipped.
A live banned claim reads Blocked, in red, on its own card. It never averages away into a number out of 100.
The domain score is snapshotted per run, which is where the trend line and the per-run deltas come from.
How often it runs, what it is made of, and what it will never do to your site.
Every two weeks, on the 1st and the 15th, on every plan including Starter. You can also run it on demand from the tab. Deterministic checks run on every page every time; the AI-judged read is cached against a content hash, so pages that have not changed since the last crawl are not re-read.
No plan caps it, and there is no sampling. The crawl seeds from your sitemap, adds your homepage whether the sitemap declares it or not, then follows internal links to complete the link graph. The only ceiling is a safety bound of 2,000 pages per run. Willowdale Equity, the site in these screens, scores 269.
Three dials, weighted SEO 45%, AI Search 20%, E-E-A-T 35%. Each dial is the credit a page earned divided by the checks that applied to it: a pass scores 1, a warning scores 0.5, a critical miss scores 0. A dial with no applicable check is left out of the blend rather than scored zero. A model assigns none of it.
Because a banned claim that is live on your site is not a few points off 100. The compliance card reads Pass, Review or Blocked, and Blocked is red rather than amber, with the count of hard blocks and review flags beside it. The score can be 95 while the gate is closed. Both are true at once, and the screens here show exactly that.
Domain Authority is Moz's. Referring domains, backlinks, spam score, 30-day link velocity, the six-month trend and the organic traffic and keyword estimates come from a backlink and search-data provider we buy from. The table refreshes monthly, and a domain analysed in the last seven days is reused rather than re-billed when you press Re-analyze.
No. Site Health reads. Nothing on it edits a page, opens a pull request or publishes anything. The deep links hand you to Issues, where a fix is drafted for a person to approve, and the approving is still yours.
The first crawl runs during onboarding. Your Overall, your six cards and your first worklist are waiting when it lands.
Content built to rank in Google and get cited by ChatGPTPerplexityGeminiClaude, with every claim checked before it goes live.