AI content for medical, dental and mental-health practices, with HIPAA and the FTC switched on.
Name your board during setup and Verand assigns the HIPAA + FTC pack. From then on every draft is checked against it before it can leave, and a person at your practice presses publish. It cannot publish for you. Ever.
us-hipaa-medical + base-ymyl floor, alwaysRead-only after this. Editing the list can never switch a gate off.
Dental implants vs bridges: what recovery looks like · draftChecking
Clinical claims need a clinical source.
board
Four steps, and no patient detail ever leaves the building.
Name your board
HIPAA, your state medical or dental board, the AMA or the ADA: any of them assigns the medical pack. Declare "not regulated" and the truth-in-advertising floor still gates you.
Every draft hits the gate
Research, brief, draft in your voice, then the checks. A blocked draft stays in Verand with the sentence marked.
You publish
A draft in WordPress or a pull request on your repo. Nothing goes live without a person at your practice.
Track where you rank
Daily positions in Google, and whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews cite your practice when someone asks a health question.
Written for your practice.
Stopped by the FTC.
The governing body, the required disclaimer and the banned claims load from the medical pack. The draft is written around them, in your voice and with your practice's facts, then the gate reads the finished HTML and stops the one sentence the FTC would not let you publish.
46 checks on every draft. Compliance is a gate, not a score: Pass or Blocked, and a hard rule has no override. Name your board at onboarding and this pack loads the same way. Pause the demo, scrub it, read the why.
Governing body
HHS OCR · HIPAA 45 CFR §164.508FTC · Act §5 and §12United StatesBase YMYL Foundation, US Medical / Dental (HIPAA + FTC) v1.0.0. AI researched, operator reviewed. Enforced automatically, not editable here.
We see about sixty patients a day across two providers.
Most adult acne patients we see have already tried at least two over-the-counter products.
Adult acne: what actually changes the outcome
Adult acne responds to a plan, not a product. Most patients we see have already tried at least two over-the-counter products, and the ones that help are the ones used consistently for twelve weeks.
At Cedar Row we start with a review of what you have tried, then choose one prescription pathway and one in-office option, and we check progress at week six.
Compliance · gatePass · 5/5Blocked · 4/5
hipaa-med-bc-cure · "…permanent cure…"
Content claims a guaranteed, permanent, or absolute cure or outcome. Health-outcome claims must be substantiated and must not promise guaranteed or permanent results. Remove or qualify the claim with realistic, substantiated language.
"Our laser protocol delivers a permanent cure for adult acne in three sessions, with no maintenance visits."
- Basis
- FTC Act §5 (deception + substantiation); FTC Health Products Compliance Guidance; state medical/dental board advertising rules (e.g. TX 22 TAC §164.3)
- Fix
- State outcomes as possible, not certain, 'may help reduce' rather than 'cures' or 'guaranteed results'.
- Disclaimer
- The pack requires hipaa-med-disc-not-advice ("Medical Disclaimer", before sources section). It is in the draft, so that row stays green.
- In the U.S.
- HHS Office for Civil Rights, FTC
- In Canada
- the provincial Colleges of Physicians and Surgeons (CPSO, CPSBC, CMQ) plus PIPEDA / the Office of the Privacy Commissioner · on the roadmap
US Medical / Dental (HIPAA + FTC) v1.0.0 · AI researched, operator reviewed · your counsel confirms applicability; not legal advice.
Every plan: the truth-in-advertising floor and 46 checks. Regulator packs like us-reg-d: Growth and up. AI researched, operator reviewed.
Cedar Row Dermatology is the home page's example practice. The rules, ids and disclaimer are the shipped pack's; the practice, its facts and the draft are illustrative.
Tick two boxes, and HIPAA arrives with the pack.
Name the boards you answer to. Verand maps them to the HIPAA + FTC pack and the YMYLYMYL: Your Money or Your LifeGoogle's name for content that can affect a reader's health, finances, safety or legal position. Search quality raters hold those pages to a higher bar for accuracy, sourcing and author expertise, so thin or unsourced pages in these niches are the first to lose visibility.Verand’s YMYL floor is the set of rules every regulated site carries, whichever regulator it answers to. floor rides underneath it whatever you pick.
No draft reaches a patient before you have read it.
The validator reads every draft before anyone else does. Is there a cure or guaranteed-outcome claim, is the medical disclaimer in, are the figures cited to a primary source, is there a patient in the text who never signed an authorization. One screen, in words.
Guidance moves, and your pages are offered the update.
Health content ages on a calendar too: vaccine seasons, screening guidelines with a year in the title, plan deductibles, FSA deadlines. The year-rollover routine reads every live page, finds the dated figures and recommendations, and proposes each change as a line edit you approve or reject. Nothing is rewritten wholesale.
Patients ask assistants first now. Verand reads the answer.
Verand puts the questions patients actually type to ChatGPT, Gemini, Google AI Overviews and Google AI Mode the questions your prospective patients ask before they book, and Perplexity and Claude once a week. Each answer is read and logged: whether you were cited, which page, in what position, and which practices were named instead. The totals are kept per assistant.
Share of voice by engine
Cedar Row Dermatology and four tracked competitors · last 14 days
Nine rules and four requirements, exactly as they ship.
Below is the pack exactly as a practice sees it in Brand Hub, rule for rule. The ids are the ones you will see on a blocked draft, and the list is read-only: editing it can never switch a gate off.
| Rule | Basis | Tier | Id |
|---|---|---|---|
| Guaranteed, permanent or absolute cure or outcome | FTC Act §5, deception and substantiation · FTC Health Products Compliance Guidance · state medical and dental board advertising rules | Blocks | hipaa-med-bc-cure |
| Guaranteed results | FTC Act §5 · 16 CFR 255 | Blocks | ymyl-guaranteed-results |
| Guaranteed financial return | FTC Act §5 | Blocks | ymyl-guaranteed-returns |
| "Risk-free" or "zero risk" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-risk-free · ymyl-zero-risk |
| "You can't lose", get-rich-quick language | FTC Act §5 · FTC "Making Money" guidance | Blocks | ymyl-cant-lose · ymyl-get-rich-quick |
| Self-laudatory superiority ("best dentist", "#1 clinic") or an unqualified "painless" | ADA marketing guidance · state board advertising rules (TX 22 TAC §164.3(b)) | Review | hipaa-med-bc-superiority |
| Universal "everyone should" recommendations | FTC Act §5, misleading by omission | Review | ymyl-everyone-should |
| Your own banned claims | Anything your state board bans that the pack does not. Added in Brand Hub, gated like a pack rule. | Blocks | site-owned |
| Medical disclaimer · 4 citations, 2 primary · Article schema · the HIPAA validator | Required on every article. Primary tier: cdc.gov nih.gov fda.gov medlineplus.gov PubMed, ecfr.gov ama-assn.org ada.org | Required | v12 · v15 · v14 · v19 |
Works with the platform your practice already pays for.
WordPress and static sites on GitHub today, with Search Console, Analytics and Business Profile behind every audit. Many practice website platforms are one of those two underneath. The rest is on the roadmap, and says so.
See every integration →Nine jobs, and none of them are seeing patients.
Nine distinct jobs stand between a topic and a published page. Verand absorbs eight; the clinician keeps the ninth. Most practices are not choosing between tools for these; they are choosing between doing none of it and an agency that has never read the FTC's health-claims guidance.
Writing in the practice's voice, with the practice's facts
Picking the right target topics
Writing for search engines and the AI assistants
Checking every sentence against HIPAA and the FTC
Citing primary sources
Keeping seasonal and guideline dates current
Knowing where the practice ranks, and whether assistants name it
Business Profile, citations, local schema
The one job that stays yours
Reading the draft and pressing publish. Everything above exists to make that five minutes instead of two hours. No schedule, routine or connector can press it for you.
- Writing and publishing
- Target topics from your site's data sometimes
- Search and AI-assistant optimization search only
- Your voice, your first-hand facts generic
- Checked against HIPAA + the FTC
- Primary-source citations required
- Seasonal rollover of live pages
- Rank and AI-visibility tracking
- Publishing only with your approval usually
- Writing and publishing
- Target topics from your site's data
- Search and AI-assistant optimization both
- Your voice, your first-hand facts
- Checked against HIPAA + the FTC every draft
- Primary-source citations required 4 per article
- Seasonal rollover of live pages
- Rank and AI-visibility tracking daily
- Publishing only with your approval always
The retainer figure is a typical quote for a content and SEO agency serving professional practices, not a survey result. Starter is $149 a month billed monthly.
HIPAA and the FTC, answered separately.
Can doctors, dentists and therapists use AI to write blog posts?
Yes, and the rules apply to the output exactly as they would to your own. What that means in practice.
/medical-practices/using-ai-to-write-content The ruleHIPAA marketing rules for practice content
45 CFR §164.508, what counts as marketing, and why a patient story needs an authorization before it can appear.
/medical-practices/hipaa-marketing-rules The ruleFTC health-claims substantiation
The rule behind the cure gate: what the FTC requires before an outcome claim can appear, and why the pack's two banned claims are FTC rules, not HIPAA ones.
/medical-practices/ftc-health-claims The testIs a medical blog marketing under HIPAA?
Where the line falls between education and marketing, and what changes when a post crosses it.
/medical-practices/what-counts-as-advertising The checklistMedical blog disclaimer requirements
What every article carries: the five things the pack's medical disclaimer must say, and where it sits.
/medical-practices/disclaimer-requirements LocalLocal SEO for medical and dental practices
The Business Profile, the citations and the MedicalBusiness or Dentist schema, generated and kept consistent.
/medical-practices/local-seo1,032,365 active physicians in the US in 2024 (AAMC, U.S. Physician Workforce Data Dashboard, 2025 key findings). 1,082,187 actively licensed physicians (FSMB Census of Licensed Physicians, 2024). 205,088 professionally active dentists (ADA Health Policy Institute, 2025). Validated against HHS and FTC rules; AI-researched and operator-reviewed. Your counsel confirms applicability. Not legal advice.
What practice managers ask on the first call.
Who reviewed the rules, what the HIPAA check actually reads, and whether your website platform connects.
Is the pack attorney-verified?
No. It is AI-researched from the primary sources and operator-reviewed, and it is labelled that way everywhere it appears. The hard gate fires identically whatever the label says. Your counsel confirms applicability to your practice and state.
How many practices does this actually apply to?
The AAMC counts 1,032,365 active physicians in the United States in 2024, the FSMB's 2024 census 1,082,187 actively licensed ones, and the ADA Health Policy Institute 205,088 professionally active dentists in 2025. Every one of them publishes under the FTC's health-claims rules and HIPAA, which is what this pack encodes. The pack is the national baseline; your state board's additions are documented and, where not yet shipped, yours to add in Brand Hub.
What does the HIPAA check actually read?
The finished draft, never your records. HIPAA is enforced by a validator, v19-hipaa-check, not by a banned phrase: it reads the article for protected health information, a patient identified alongside a condition, a testimonial with a date of service, a caption that names someone, and blocks the draft if it finds any. Version 1 makes no exceptions, because Verand cannot verify that a written authorization under 45 CFR §164.508 exists. A patient story you are authorized to tell is yours to add after the gate, by hand.
What about my state board, and claims like "best dentist" or "painless"?
Superiority claims and an unqualified "painless" are the pack's review-tier rule, hipaa-med-bc-superiority, sourced from ADA marketing guidance and Texas board rules: flagged on the draft with the sentence marked, not blocked. The cure rule is the hard one. State-by-state overlays are documented and not yet shipped. Anything your board bans outright that the pack does not, you add in Brand Hub as your own banned claim and it hard-gates like a pack rule.
WebToMed, Officite, and the other practice website platforms?
WebToMed is WordPress underneath, so Verand connects through the WordPress integration and the capability probe tells you what the site will accept before anything is written. Officite is a walled platform with no content API, so it does not connect, and we say so. Anything else, send the URL: Verand detects what it is built on before you start.
Publish health content your board can stand behind, and that AI likes.
Seven days, every feature unlocked, one click to cancel. The first article is drafted during setup.
Starter carries the compliance gate, every routine and the full crawl. Plans differ on volume, sites and engines.