SEO Analytics

Q: Does Verand change anything in my Search Console or Analytics?

No. The scopes it asks for are webmasters.readonly and analytics.readonly, which cannot write. It runs reports, stores the numbers against your pages, and never submits, annotates, edits or deletes anything in either account. Disconnect either one in Settings and the reading stops. What is read and where it is kept is set out on How Verand uses Google services.

Search Console performance for Thornfield CPA Partners: query → impression → click, joined toward sessions & conversions.

Jun 24

Clicks486

June 2026 spam update

Clicks

Jun 4Sep 2

Annotations

August 2026 spam update

Aug 18 · Google core update

Rewrote 5 tax guides

Jul 16 · Content Refresh

Rewrote titles

Jul 15 · Metadata Improvements

June 2026 spam update

Jun 24 · Google core update

Visitors

GA4· 46,880 total

Visitors (46,880)AI-referred (1,204)

Traffic by source

GA4

Visitors ⇅

Organic Search29,610

Direct12,140

Referral2,845

•AI Assistant1,204

•Unassigned640

Organic Social388

Email53

Top queries

GSC

Query	Clicks	Impr	CTR	Pos
s corp vs llc tax savings	612	8,940	6.8%	3.2
reasonable compensation s corp	488	5,210	9.4%	2.4
quarterly estimated tax payments	431	12,640	3.4%	5.8
section 179 vs bonus depreciation	377	6,050	6.2%	4.1
research and development tax credit	344	9,880	3.5%	6.3
1099 vs w2 worker classification	298	7,180	4.2%	5.2
economic nexus sales tax threshold	265	11,300	2.3%	7.6
qsbs 5 year holding period	241	4,730	5.1%	4.7

Top pages

GSC

GA4

AI ✦	Page	Impr	Pos	Clicks	Visitors	Conv	Engmt
✦ 284	/blog/quarterly-estimated-tax-payments	96,400	12.4	1,180	2,040	21	34%
✦ 391	/blog/s-corp-vs-llc-tax-savings	88,120	6.8	3,640	4,310	96	47%
✦ 118	/blog/section-179-vs-bonus-depreciation	74,650	9.1	1,905	2,480	38	41%
—	/blog/1099-vs-w2-worker-classification	61,340	15.2	742	1,190	9	28%
✦ 206	/blog/reasonable-compensation-s-corp	52,880	5.4	2,410	3,060	74	52%
—	/blog/economic-nexus-sales-tax	47,210	18.6	505	860	4	26%
✦ 74	/blog/research-development-tax-credit	41,930	11.7	1,088	1,520	27	39%
—	/blog/qsbs-section-1202-exclusion	33,560	7.9	1,247	1,680	31	44%

Conversions

GA4

604 key events

1.3% conversion rate

▲41% vs prev

Consultation_Request231

Newsletter_Opt_In198

Tax_Guide_Download142

Booked_Call33

Key events (GA4 conversions): the outcomes a YMYL site optimizes for. Toggle to see which pages & sources drive them.

Location

GA4

country	Visitors	Share
United States	34,910	74%
Canada	4,120	9%
United Kingdom	2,180	5%
India	1,540	3%
Australia	980	2%
Germany	610	1%
Philippines	455	1%
Mexico	388	1%

Devices

GA4

Desktop60%28,128

Mobile37%17,346

Tablet3%1,406

Branded vs non-branded

GSC

Branded9%

Non-branded91%

“Branded” = queries containing your name; the rest is discovery demand you earned. 86% non-branded means your content, not your name, is pulling people in.

Search coverage

GSC

4,318

Ranked queries

queries you get impressions for

1,204

Ranked pages

pages earning impressions

How much of your content Google actually surfaces, the base of the funnel.

The funnel: per page

GSC→

GA4

Page

Search: Google → your page

GSC

On-site: visit → conversion

GA4

Leak: Seen but not clicked: title/meta → routes this page to the Rewriter / Opportunities.

✦ AI Search & AssistantsFull AI Visibility →

AI-sourced visits

1,204

from AI assistants

Top assistant

ChatGPT

648 visits

Share of voice

34%

AI rank #2 of 9

Avg sentiment

71/100

how AI describes you

Pages cited by AI

486

your pages AI links to

AI engagement

44%

vs 38.4% site avg

Referral traffic by assistant

All assistants · 1,204 visits · 44% engaged

Where AI cites you

Quarterly Estimated Tax Payments: A 2026 Guide | Thornfield CPA Partners268×

S-Corp vs LLC: Where the Tax Savings Actually Are | Thornfield CPA Partners214×

Frequently Asked Questions - Thornfield CPA Partners176×

Reasonable Compensation for S-Corp Owners | Thornfield CPA Partners149×

About Thornfield CPA Partners | Tax and Advisory for Owner-Managed Businesses131×

How We Work - Thornfield CPA Partners108×

Whether AI mentions & cites you is measured in AI Visibility; the visits above are GA4 referrals.

Two Google accounts,
one funnel per page.

Search Console stops at the click. Analytics starts at the session and has no idea which query produced it. Verand joins both onto the landing page, so one row runs impressions, clicks, visitors, engaged visits and conversions. The widest drop is named: seen but not clicked is the title and meta, clicked but not engaged is the body, engaged but not converting is the call to action.

Which article ranks.
Which one earns.

One table, both halves. Impressions and average position come from Search Console, visitors, conversions and engagement rate from Analytics, matched on the URL. A page pulling 96,400 impressions into 1,180 clicks and 2,040 visitors has a title problem, not a content problem, and you can read that off a single row instead of two browser tabs.

AI ✦

Page

Impr

Pos

Clicks

Visitors

Conv

Engmt

✦ 284

/blog/quarterly-estimated-tax-payments

96,400

12.4

1,180

2,040

34%

✦ 391

/blog/s-corp-vs-llc-tax-savings

88,120

6.8

3,640

4,310

47%

✦ 118

/blog/section-179-vs-bonus-depreciation

74,650

9.1

1,905

2,480

41%

—

/blog/1099-vs-w2-worker-classification

61,340

15.2

742

1,190

28%

✦ 206

/blog/reasonable-compensation-s-corp

52,880

5.4

2,410

3,060

52%

—

/blog/economic-nexus-sales-tax

47,210

18.6

505

860

26%

✦ 74

/blog/research-development-tax-credit

41,930

11.7

1,088

1,520

39%

—

/blog/qsbs-section-1202-exclusion

33,560

7.9

1,247

1,680

44%

Google's own updates,
on your own axis.

Confirmed ranking updates come off Google's Search Status Dashboard and land on every time series as dated markers. Your own events go beside them: the day it went live, what kind of change it was, a label, an optional note. The change type sets the marker colour, so a drop has a date next to a cause instead of a guess.

Where the demand
actually is.

Visitors by country, region and city, shaded on a map you can zoom, drag and open full size. Three quarters of this site's visitors sit in one country, and the Region tab splits that figure by state. For a practice licensed in a handful of states, that split is the difference between traffic and clients.

country

Visitors

United States

34,910

74%

Canada

4,120

United Kingdom

2,180

India

1,540

Australia

980

Germany

610

Philippines

455

Mexico

388

What people ask before they connect

Google.

What is read, how often, and what Verand will never write back.

Does Verand change anything in my Search Console or Analytics?

No. The scopes it asks for are webmasters.readonly and analytics.readonly, which cannot write. It runs reports, stores the numbers against your pages, and never submits, annotates, edits or deletes anything in either account. Disconnect either one in Settings and the reading stops. What is read and where it is kept is set out on How Verand uses Google services.

How fresh is it, and why does the window stop two days ago?

The sync runs the moment you connect either account, and once a day after that. It pulls a 28-day window ending two days back, because Search Console's own reporting lags roughly two days and a window running to today would report a fall that is really just missing data. The charts on the tab read live from Google at whatever range you pick, from 7 days to a year.

What does joining them show that neither one shows alone?

Where a page loses people. Search Console ends at the click and Analytics begins at the session, so on their own you get a page that ranks and a page that converts with no way to tell they are the same page. Joined, one row shows 1,742,905 impressions turning into 24,174 clicks, and the stage that leaks is named and routed to the fix.

Is this the same thing as Keyword Tracking?

No, and the difference matters. Search Console's position is an average across the window, every device and every location, and it only covers phrases you already get impressions for. Keyword Tracking reads the results page itself, once a day, for one phrase in one country on one device, including phrases you do not rank for at all. This tab is free on every plan; tracked keywords are metered.

What if I only connect one of the two?

Either one fills the tab on its own. Search Console alone gives you queries, impressions, clicks, CTR, position, countries and devices. Analytics alone gives you visitors, engagement, traffic sources and conversions. The funnel card and the per-page join need both, and any card that cannot be drawn says which account is missing rather than showing you a zero.

Where do the core-update markers come from, and can I add my own events?

The markers are Google's confirmed ranking updates, synced monthly from its Search Status Dashboard into one shared table, so the dates are the same for every customer and cost nothing per site. Your own annotations are per site: a date, a change type from the list, a label and an optional note. Both render on the same axis, and both show up in the hover readout for that day.

Google gives you two halves. Verand joins them per page.

SEO Analytics

Two Google accounts,
one funnel per page.

Which article ranks.
Which one earns.

Google's own updates,
on your own axis.

Add annotation

Where the demand
actually is.

Two connections, then it keeps itself current.

Connect the two accounts

It syncs on connect, then daily

28 days, joined per URL

The rest of the product reads it

What people ask before they connect Google.

Your search data, finally joined up.

Google gives you two halves. Verand joins them per page.

SEO Analytics

Two Google accounts,one funnel per page.

Which article ranks.Which one earns.

Google's own updates,on your own axis.

Add annotation

Where the demandactually is.

Two connections, then it keeps itself current.

Connect the two accounts

It syncs on connect, then daily

28 days, joined per URL

The rest of the product reads it

What people ask before they connect Google.

Your search data, finally joined up.

Two Google accounts,
one funnel per page.

Which article ranks.
Which one earns.

Google's own updates,
on your own axis.

Where the demand
actually is.